About us.

Solving problems in the engineering fields of agriculture, energy and transport with unparalleled thinking, that is Haak Innovations BV.

Soil Optimizer

Our first product is Soil Optimizer, which is an autonomous precision soil analysis and fertilization robot. It does all the work for you! Soil Optimizer walks over a field taking soil samples at depths and analyses it in real time and in-situ. All this information is uploaded to a platform where correlations are found. Our platform can give you advice on how to best manage your farm and gives you insightful information into your soil conditions. Soil Optimizer can thus save fertilization and irrigation costs and increase the overall yield of a farmers field. Moreover, our method is a lot more environmentally friendly as we prevent over fertilization, eutrophication, water contamination and adverse human health effects.  What can Soil Optimizer measure for you?

  • 8 nutrient levels
  • Water content
  • Temperature
  • Organic matter
  • pH

Sneak peek of our prototype! 


Meet the team

We are a growing team ready to help you.

Eline van den Haak – Founder and CEO 

A third year bachelor student of industrial engineering and management sciences at Eindhoven university of technology. She builds strategic connections with valuable business partners and steers the company.

                                                                 Frederique van den Haak-COO.


WhatsApp Image 2017-12-09 at 11.50.22 AM (2)

A third-year bachelor student of Biology at University of Utrecht, she possesses a lot of knowledge about plants and creating optimal ecosystems. She plans and manages the daily activities of the company.



Arno van den Haak-Advisor

With 25 years of experience in the energy sector, he knows exactly what advice to give in the aspects of engineering, project management, and patent landscaping.


Frenk Jan Baron- Agricultural Advisor. 

A master student of bio-systems engineering, he provides insight into all aspects of a agriculture and technical feasibility for this industry. Moreover, he is able to build valuable connections with key companies and farming companies.


Moreover, our partner companies include;

  • Segula Technologies Netherlands
  • ZLTO
  • Jacob van de Borne-potatoes


In the Press


First place TU/e contest                                                      Radio Item Guest 




IEEE Presenter in Silicon valley.                                       Finalist ASML young makers award


Winner High tech Peak awards                                             Winner IRP awards






Get in touch!

Are you interested in the product as a solution for your company, do you want to become a partner or do you have any other question?
We at Haak Innovations would love to hear from you.